Brand Name, Product Name, Business Name – What’s the Difference?
Did you know that a brand and business are not the same thing? The names could match, but they’re not the same thing. Did you know that a product and a brand are not the same thing? Again, the names could match, but they’re not the same thing. Are you confused? Don’t worry. You’re not […]
Business Name and Trademark Confusion Can Cost Your Business Big Bucks
One of the biggest mistakes that a business can make is failing to secure the trademark for its business name. Many businesses register their business names in their states so they can start operating, and they think that’s all they have to do. Fast forward a few years and a business that makes this mistake […]
3 Biggest Differences Between the Principal Register and Supplemental Register for Trademarks
You have a business and you want to protect your brand with a trademark so no one else can use it. After all, if another company in your industry starts to use the same brand name as you, consumers could be confused. You don’t want them to think a competitor’s inferior products and services come […]
All Trademark Searches are Not Created Equal
You’ve invested time and money into developing a new business name, brand, logo, or package design and you want to protect it by registering for a federal trademark. That’s great! You’re taking the right step to ensure only you can exploit your intellectual property in the marketplace and earn money from it. But wait. There’s […]
JebBush.com: Lessons in Domain Name Strategy for Brands
I think it’s safe to say that this year’s Republican primary season has been brutal. Some say billionaire businessman Donald Trump has bullied his way to the top of the polls by hurling insults and hyperbole at his fellow candidates, while others see him as a breath of fresh anti-establishment air bringing sweeping and welcomed […]
3 Pillars of Brand Value Driven by Intellectual Property and Innovation
What is Brand Value? I’m asked this question frequently. There are a number of different ways to calculate brand value, but one way to look at brand value is as a measure of the strength of your innovation and intellectual property. How much are those things worth? If another company wanted to acquire yours tomorrow, […]
Kris Jenner’s #ProudMama Trademark Equals #MissedOpportunity for a Small Business Owner
In case the Kardashian family isn’t in the news enough already, matriarch Kris Jenner made legal and business news this week over a trademark. Kris Jenner wants to trademark #ProudMama — a hashtag she uses to refer to herself on social media, particularly when posting photos to her Instagram profile. Being a Kardashian, Kris knows […]
Taylor Swift Trademarks Grow with Swiftmas
In her most recent effort to cash in on her brand, Taylor Swift wants to trademark the word ‘Swiftmas’ and several other phrases from her song lyrics. Taylor Swift has always been aggressive in protecting her intellectual property, but she’s taken it to a whole new level with her ambitious trademark campaign. Taylor is a […]
The Undeniable Value of Intangible Assets to Business
Did you know that in 1975, the S&P 500 stock index as a percentage of corporate net worth was made up of 17% tangible assets and 23% intangible assets? Fast forward just 20 years into the future, and things looked very different. In 1997, the split was 32% tangible assets and 68% intangible assets. By […]
3 Brands that Recovered their Reputations after Disasters
In the course of a business operation, there are many small hills to traverse and a heap of problems to solve. But, when facing mountains, see how these three companies worked to redeem their reputations after a large setback. Burberry Burberry Limited was established in 1856 by Thomas Burberry as a luxury fashion company. It gained […]