How Long Does It Take to Register a Trademark? [Infographic]

The federal trademark application and registration process isn’t quick. Take a look at the Trademark Timeline infographic below, and you’ll see that the total time from application filing to registration could vary—anywhere from seven months to two years or more! The United States Patent and Trademark Office (USPTO) processes all federal trademark applications, and according […]

Is Your Brand Name Strong Enough to Protect with a Trademark?

A trademark is one your most valuable business assets that you absolutely need to protect, but you can only get full legal protection it if it’s distinctive, not descriptive. Descriptive vs. Distinctive: An Inverse Relationship A trademark is distinctive if the meaning of the words used in the mark do not describe the products or […]

How to Choose the Right Trademark Application Infographic

If you want to file your trademark application yourself, then you need to make sure you file the right application to meet your needs and budget. Last year, the United States Patent & Trademark Office (USPTO) launched a redesigned website with the goal of making it easier for people to find the information and forms […]