3 Pillars of Brand Value Driven by Intellectual Property and Innovation

What is Brand Value? I’m asked this question frequently. There are a number of different ways to calculate brand value, but one way to look at brand value is as a measure of the strength of your innovation and intellectual property. How much are those things worth? If another company wanted to acquire yours tomorrow, […]

Take the Intellectual Property Value Challenge

Not convinced your business has intellectual property that has monetary value? You’re wrong. Every business has valuable intellectual property. Don’t believe me? If you’re skeptical about the worth of your ideas, innovation, inventions, and intelligence, then I’d like to issue a challenge to you. Ready? Here we go… The Intellectual Property Value Challenge I challenge […]

Taylor Swift Trademarks Grow with Swiftmas

In her most recent effort to cash in on her brand, Taylor Swift wants to trademark the word ‘Swiftmas’ and several other phrases from her song lyrics. Taylor Swift has always been aggressive in protecting her intellectual property, but she’s taken it to a whole new level with her ambitious trademark campaign. Taylor is a […]