What is a Trademark and What Can You Trademark?
Trademark law provides people, businesses, and organizations a way to protect the integrity of their brand names, images, and brand reputations in the marketplace. Through a series of rules and guidelines, trademark law helps us determine who owns particular marks and to define the scope of legal protection for those marks. The textbook definition of […]
3 Pillars of Brand Value Driven by Intellectual Property and Innovation
What is Brand Value? I’m asked this question frequently. There are a number of different ways to calculate brand value, but one way to look at brand value is as a measure of the strength of your innovation and intellectual property. How much are those things worth? If another company wanted to acquire yours tomorrow, […]
Kris Jenner’s #ProudMama Trademark Equals #MissedOpportunity for a Small Business Owner
In case the Kardashian family isn’t in the news enough already, matriarch Kris Jenner made legal and business news this week over a trademark. Kris Jenner wants to trademark #ProudMama — a hashtag she uses to refer to herself on social media, particularly when posting photos to her Instagram profile. Being a Kardashian, Kris knows […]
Taylor Swift Trademarks Grow with Swiftmas
In her most recent effort to cash in on her brand, Taylor Swift wants to trademark the word ‘Swiftmas’ and several other phrases from her song lyrics. Taylor Swift has always been aggressive in protecting her intellectual property, but she’s taken it to a whole new level with her ambitious trademark campaign. Taylor is a […]
Trademark Search Truths that Could Save Your Business
You’ve developed a brand name and logo that you’re proud of, and you want to make sure no one else uses it on similar products or services. It’s time to trademark your brand identity! In other words, you want to protect your brand and products from confusion in the marketplace with trademarks. That brand name […]