3 Biggest Differences Between the Principal Register and Supplemental Register for Trademarks

You have a business and you want to protect your brand with a trademark so no one else can use it. After all, if another company in your industry starts to use the same brand name as you, consumers could be confused. You don’t want them to think a competitor’s inferior products and services come […]

JebBush.com: Lessons in Domain Name Strategy for Brands

I think it’s safe to say that this year’s Republican primary season has been brutal. Some say billionaire businessman Donald Trump has bullied his way to the top of the polls by hurling insults and hyperbole at his fellow candidates, while others see him as a breath of fresh anti-establishment air bringing sweeping and welcomed […]

3 Brands that Recovered their Reputations after Disasters

In the course of a business operation, there are many small hills to traverse and a heap of problems to solve. But, when facing mountains, see how these three companies worked to redeem their reputations after a large setback. Burberry Burberry Limited was established in 1856 by Thomas Burberry as a luxury fashion company. It gained […]

Four More Not-So-Real Brand Trademark Characters

Many brand images such as the Geico Gecko and Lacoste’s Crocodile Mascot are clearly made up characters. In fact, you can follow the link to learn about five not-so-real brand trademark characters. But, did you know these four charming brand trademark characters aren’t named after real people either? Mr. Clean Mr. Clean, the famous cleaning genie, […]